Episode 4: AI Is Reinventing Market Research to be Faster, Smarter, & Cheaper

AI simulation is revolutionising market research. It creates generative AI agents that mimic real people using rich interview data. This allows for faster, smarter, and cheaper insights, moving beyond slow, biased surveys that take weeks. Now, get real-time understanding of consumer behaviour, test ideas, and make better, quicker decisions, turning research into a continuous competitive advantage.