The AI Product Marketing Playbook

Mastering AI Search: An SEO, AEO, and GEO Playbook

In this episode, we dive deep into the future of digital marketing: SEO, AEO (Answer Engine Optimization), and GEO (Generative Engine Optimization). Learn how generative AI is transforming search, making it crucial to optimise your content for direct AI citation and boost visibility in AI overviews. Discover practical strategies for building authority, structuring your content effectively, and measuring your impact in this evolving AI-driven search landscape. List now to stay competitive and relevant!

EMERGENCY EPISODE: Lessons from Grow a Garden's Record-Breaking Engagement

Forget Fortnite! A 16-year-old's simple Roblox game, 'Grow a Garden', just shattered gaming records with 21.3 million players. This wasn't luck, learn how it mastered human psychology, built a cooperative community, embraced radical simplicity, and carved out a 'blue ocean' market. It proves authentic, user-centric design beats big budgets for viral, sustained engagement. A blueprint for modern marketers.

Episode 2: What PMMs can learn about prompting from YC's ParaHelp

ParaHelp is a YC company. In this episode we unpack ParaHelp's AI prompting framework, designed for robust customer agents. Discover how product marketers can leverage planning and manager prompts, dynamic information, and conditional logic to accelerate launches, personalise content, ensure brand consistency, and drive strategic growth in a competitive market.

Episode 1: The AI-Native Product Marketing Manager: A Complete Transformation Guide

This episode explains how AI is changing the Product Marketing Manager role from doing tasks manually to setting up systems that do the work for you. It covers things like automating brand voice, tracking competitors in real time, and sending super personalised emails. The big idea? PMMs aren’t just writing content, they’re building smart systems so they can focus more on strategy and creativity.